Little Rock, AR — The Metro Little Rock Alliance (MLRA) has launched a new brand and website to market the 12-county region to corporate executives, site selection consultants and potential new residents as a prime location to do business and live in Central Arkansas.
Metrolittlerockalliance.com positions Metro Little Rock as an epicenter of low costs, connected infrastructure and skilled talent, where companies large and small can find “Way More in Central Arkansas.” L’Oreal USA, Tyson Foods, Caterpillar, Dillard’s, Acxiom and Dassault Falcon Jet are among the global brands with major operations in the region. The website aims to promote the success that is possible in Metro Little Rock, as well as to serve as a resource for business investment decisions and talent attraction.
In addition to providing information about doing business in Metro Little Rock, the new website serves as a gateway to connect companies with contacts and resources throughout the diverse region. Metro Little Rock spans 12 counties with a range of urban, suburban and rural communities that offer a variety of benefits for businesses – including robust infrastructure for distribution and industrial operations, a burgeoning innovation and FinTech ecosystem and breathtaking natural beauty.
Innovative features of the website include an interactive map and county profiles, company success stories and facts, figures and rankings related to workforce, infrastructure and the region’s leading industry sectors.
To build the brand and website, MLRA partnered with Development Counsellors International (DCI), a specialized place marketing agency headquartered in New York City. Following the launch of the website, MLRA and DCI will leverage the reach of its messaging through digital advertising, e-newsletter marketing, national media relations and events and meetings with site selection consultants.
About Metro Little Rock Alliance
The Metro Little Rock Alliance (MLRA) is a twelve-county economic development organization marketing a population of over one million people within a 60-mile radius of downtown Little Rock. Created to cultivate regional growth and prosperity throughout the area, MLRA markets the region’s strengths and advantages to prospective companies and site location consultants for the purpose of attracting investment and creating jobs. For more information, visit metrolittlerockalliance.com.
James Reddish, Executive Vice President
Little Rock Regional Chamber