Earlier this year, the Company worked with Lazy Magnolia Brewery in Mississippi to gain regulatory approval for an additional rainwater collection and bottling facility, making Mississippi the fourth state to grant a rainwater public water supply permit. Richard’s Rainwater is also in discussions with breweries in Austin, Atlanta, Houston and several other locations across the country to equip additional bottling facilities with rainwater collection capabilities. The company plans to collect rainwater in local communities across the country with the goal of moving bottled rainwater the least distance possible.
Richard’s Rainwater captures rainwater before it hits the ground, preventing absorption of natural and man-made pollutants. The purity of rainwater as a source allows for a near zero waste purification process with lower energy usage and no chlorine additives. From cloud to bottle, Richard’s Rainwater is the most naturally pure source of water on the market. Richard’s Rainwater uses 100% recyclable packaging and the brand is exploring additional innovations to maintain sustainability.
The idea of bottling rainwater began in 1994, when founder Richard Heinichen installed a home rainwater collection system on his property in Dripping Springs, affectionately nicknamed “Tank Town”. After neighbors discovered this new source of clean water for their homes, Richard began a business installing rainwater capture systems in other homes across the Hill Country. In 2002, following years of back and forth with regulators, Richard became the first person in the country to get approval to bottle and distribute rainwater.
Years later, driven by passion and curiosity, Richard developed a carbonation process, which proved difficult because of the purity of the rainwater. The patent pending process uses ice cold temperatures and just the right amount of pressure to create a perfectly effervescent and abundantly bubbly sparkling rainwater that holds its carbonation more than 24 hours after opening the bottle.
Richard’s Rainwater has grown exponentially in the last two years, now producing more than 2 million bottles that will be available in over 1,000 locations by the end of summer 2019. The brand collects more than 30,000 gallons every time it rains one inch at its sites. In 2020, Richard’s Rainwater looks forward to expanding their product line, retail roster and making further innovations to production and packaging in an effort to remain one of the most sustainable bottled water brands in the country.
You can learn more about Richard’s Rainwater (@RichardsRainwater) on Instagram and Facebook and at their website: Richardsrainwater.com.