Authority Brands Relocates Headquarters to Cobb County, Creating 390 New Jobs

Published on Wednesday, June 3, 2026 by Nicole Shakir, Managing Editor of Expansion Solutions Magazine

Authority Brands announces Cobb County relocation

Home Services Franchisor to Invest $13 Million in New Franchisee Success Center in Metro Atlanta

ATLANTA (June 3, 2026) — Governor Brian P. Kemp announced that Authority Brands, a leading portfolio of nationally recognized home-service franchise brands, will relocate its headquarters to Cobb County, Georgia. The company will establish its new Franchisee Success Center in metro Atlanta, creating 390 new jobs and investing $13 million over the next several years.

Authority Brands’ decision adds to Georgia’s growing momentum as a destination for corporate headquarters, franchise operations and business services companies. The new headquarters will support the company’s national network of franchise owners and strengthen its ability to scale operations across the United States.

“We’re proud that Authority Brands has chosen to relocate to the No. 1 state for business, where our pro-jobs approach and strong workforce help companies succeed,” said Governor Brian P. Kemp. “They join a growing list of companies that choose the Peach State to start and grow their businesses, and we look forward to the success they’ll find here.”

Authority Brands to Establish 48,000-Square-Foot Franchisee Success Center

Authority Brands’ new 48,000-square-foot Franchisee Success Center will be located at 200 Galleria Parkway in Cobb County. The facility will serve as the company’s headquarters and a central hub for supporting franchise owners across its growing portfolio of home-service brands.

The majority of new positions will be concentrated in:

Operations
Information technology
Finance
Marketing
Corporate support services
Franchisee success and business operations

Interested individuals can learn more about Authority Brands at www.authoritybrands.com.

Home Services Franchise Leader Expands in Georgia

Authority Brands is a leading home services franchisor with 15 brands operating in more than 2,700 territories and served by more than 1,000 franchise owners. The company’s portfolio spans a wide range of essential residential services, including electrical, plumbing, HVAC, pool services, house cleaning, lawn care, pest control, in-home caregiving, junk removal and other services that support homeowners nationwide.

Authority Brands and its family of franchise brands have earned recognition across several major industry rankings, including the 2025 and 2026 Entrepreneur Franchise 500, Franchise Business Review’s 2026 Top Franchises awards, Franchise Times and Inc. Magazine.

“Georgia is where Authority Brands’ next chapter begins,” said Jay Caiafa, CEO of Authority Brands. “Metro Atlanta gives us access to exceptional talent, a business environment built for growth, and a community that understands what it means to build something. More than geography, this is a statement about how seriously we take our obligation to the franchise owners who’ve bet on our brands. We’re building an organization that can scale intelligently, invest in the right capabilities, and deliver the kind of support our franchisees deserve. Metro Atlanta is the perfect foundation for that.”

Cobb County Strengthens Corporate Headquarters Momentum

Authority Brands’ relocation further strengthens Cobb County’s position as a leading business destination within metro Atlanta. The area offers access to a large talent pool, strong infrastructure, a high quality of life and a collaborative economic development environment that supports corporate growth.

“Authority Brands’ new Franchisee Success Center adds to the incredible momentum we are seeing across Cobb County, our region, and state,” said Sharon Mason, president and CEO of the Cobb Chamber. “From headquarters operations to advanced industries, our community offers the skilled workforce, quality of life, infrastructure, and collaborative business environment that companies like Authority Brands need to succeed. We are proud to be part of their next chapter and excited about the impact this investment will have on our community.”

Metro Atlanta Continues to Attract Business Services and Franchise Operations

Metro Atlanta remains a nationally competitive location for headquarters operations, franchise systems, corporate services and business support functions. Authority Brands’ investment underscores the region’s ability to support companies with national footprints and complex operational needs.

“Authority Brands’ decision to establish its Franchisee Success Center in Atlanta underscores the strength of our region as a premier business hub,” said Katie Kirkpatrick, president and CEO of the Metro Atlanta Chamber. “With a deep, diverse talent base and a globally connected business environment, metro Atlanta is an ideal fit for companies like Authority Brands, and we are proud to welcome them and support their long-term success.”

Georgia Partners Support Headquarters Relocation

Assistant Director of Statewide Projects John Soper represented the Georgia Department of Economic Development on this competitive project in partnership with Select Cobb, the Metro Atlanta Chamber, the University System of Georgia and Georgia Power.

“Seeing Authority Brands grow from just six employees to more than 300 in Georgia is a powerful testament to the strength of our business environment and Georgia’s ability to attract and grow corporate headquarters and operations,” said GDEcD Commissioner Pat Wilson. “Companies choose Georgia because they can access world-class talent, unmatched connectivity, and strong partnerships that support long-term success. By staying closely connected to our business community, we help companies access the resources they need to continue growing and creating opportunity. Congratulations to our partners in Cobb County on this latest headquarters announcement.”

Authority Brands Investment Highlights

Company: Authority Brands
Location: Cobb County, Georgia
Facility: New Franchisee Success Center and headquarters
Address: 200 Galleria Parkway
New Jobs: 390
Investment: $13 million
Facility Size: 48,000 square feet
Key Roles: Operations, IT, finance, marketing and corporate support
Industry: Home services franchising and business services
Franchise Network: More than 2,700 territories and over 1,000 franchise owners

About Authority Brands

Authority Brands’ portfolio includes 15 home service franchise brands operating across a wide range of essential service categories: America’s Swimming Pool Company, Benjamin Franklin Plumbing, The Cleaning Authority, DoodyCalls, DRYmedic Restoration Services, Homewatch CareGivers, The Junkluggers, Lawn Squad, Mister Sparky, Monster Tree Service, Mosquito Squad, One Hour Heating & Air Conditioning, Screenmobile, Service Team of Professionals Restoration and Woofie’s.

Together, these brands provide home services through more than 2,700 territories operated by more than 1,000 franchise owners. Authority Brands is dedicated to supporting individual franchise owner growth by providing strong marketing, technology and operational support. For more information, visit www.authoritybrands.com.