Digital Media Location Strategic/Site Selection
October 12, 2021
By Dennis J. Donovan, Principal, Wadley Donovan Gutshaw Consulting
This article examines trends influencing the geographic deployment of digital media operations. Digital media is a relatively new industry. Embryonic stages of the industry are generally traced to the mid-1990s (the rise of the Internet with search engines like Netscape) to the late 1990’s (e.g., sixdegrees.com the first truly social media site in 1997). A breakthrough year was 2002, when more information was stored in digital rather than analog media. From that point forwar...
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