California - Expansion Solutions

The Evolution of California’s Brand: A Look Through the Decades

May 30, 2023

By David Petr, CEO of Marketing Alliance California, a state known for innovation, beauty, and a very rich cultural landscape, has undergone tremendous rebranding over the years. Over the course of time, the state’s branding has evolved to reflect changing trends and priorities that masterfully resonated with its audiences. Behind the scenes of developing these memorable campaigns, intentional place-based branding initiatives were at play, with each one crafted to shape perceptions of the region and attract business investment, visitors, and to...

Read More...

Related Reading

Going Global Live Expands into Los Angeles on the 20th & 21st of September at The LA Convention Center

March 28, 2023

Going Global Live has arrived in LA! It will be running alongside The Business Show and showcasing hundreds of products and services for businesses th...

Read More...

Solidigm Builds R&D Facility in the Greater Sacramento Area

September 22, 2022

Solidigm, a U.S.-based subsidiary of global semiconductor company SK hynix, Inc., along with the City of Rancho Cordova and the Greater Sacramento Eco...

Read More...

Orca Bio Building New State-of-the-Art Manufacturing Facility in Greater Sacramento

September 22, 2022

Orca Bio, a late-stage biotechnology company developing high-precision cell therapies for the treatment of cancer, genetic blood disorders and autoimm...

Read More...

Fostering the ‘California Dream’ Today, Tomorrow

June 8, 2022

By Robin Reimold, President and CEO, TeamCalifornia California Dreamin’ is more than a ‘60s hit. The phrase embodies the aspirational lifestyle m...

Read More...

ThermoGenesis to Build Center for Excellence in Greater Sacramento

March 29, 2022

ThermoGenesis Holdings, Inc., in partnership with the City of Rancho Cordova and the Greater Sacramento Economic Council (GSEC), announced that the co...

Read More...

TurtleTree Launches New R&D Facility in Greater Sacramento

October 28, 2021

West Sacramento, CA — TurtleTree has officially opened its new R&D facility in California’s state capital. Located in West Sacramento, thi...

Read More...

1 2 3 Next »