To Expand Winchester Operations and Advance Workforce Training
Winchester, VA — Ashworth Bros., Inc., a global leader in advanced conveyor belt technologies, will invest $1.9 million to upgrade automation capabilities at its manufacturing facility in the City of Winchester. The investment will enhance operational efficiency and support the retraining of 31 employees through the Virginia Economic Development Partnership’s Virginia Jobs Investment Program (VJIP).
For more than 75 years, Ashworth Bros., Inc. has been at the forefront of conveyor belt innovation. As the only manufacturer producing both metal and plastic belting for straight running, turn-curve, and self-stacking spiral applications, the company serves customers across food processing, material handling, can manufacturing, and other industries that rely on high-performance, state-of-the-art conveying systems.
With a portfolio of market-leading patents and engineering capabilities, Ashworth continues to invest in modernization to meet growing customer demand.
“We are proud to invest in the growth and adaptability of our workforce,” said Paul Nunes, CEO & President of Ashworth Bros., Inc. “With VEDP’s support, retraining 31 of our dedicated employees ensures we remain competitive, innovative, and ready to meet the evolving demands of our industry. This initiative reflects our commitment to both our people and the Commonwealth of Virginia.”
Strengthening Winchester’s Manufacturing Economy
Local officials praised the project as a meaningful step in strengthening the region’s advanced manufacturing cluster.
“We are thrilled that Ashworth Bros. is doubling down on its investment in our City,” said Winchester Interim City Manager John Piper. “Winchester benefits from a thriving economy and low unemployment because companies like Ashworth recognize the strength of our workforce, our strategic location, and our effective governance.”
Jeff Buettner, Director of the Winchester Economic Development Authority, emphasized the importance of the company’s long-term presence in the community.
“Ashworth’s $1.9 million investment, supported by VEDP’s Virginia Jobs Investment Program, will strengthen our local economy by advancing workforce skills and supporting high-quality, in-demand manufacturing positions,” Buettner said.
State Support & Workforce Investment
The Virginia Economic Development Partnership (VEDP) collaborated with the City of Winchester to secure the expansion. Ashworth Bros., Inc. will receive support through the Virginia Jobs Investment Program (VJIP), which provides funding and consultative services for businesses creating or retaining jobs through workforce training.
As a state-funded economic development incentive, VJIP helps employers reduce human resource costs, accelerate growth, and improve workforce competitiveness — further demonstrating Virginia’s commitment to high-quality manufacturing jobs.



