Bringing 50 Jobs to Rural Alabama
MONTGOMERY, Ala. – Governor Kay Ivey announced that Bad Boy Mowers will invest $10.5 million to establish a new tractor assembly plant in Monroeville, creating 50 new jobs and advancing Alabama’s momentum in rural economic development. The facility will operate in the former Vanity Fair distribution center, which is now being transformed to support the company’s growing product line.
“Bad Boy Mowers setting up shop in Monroeville with this $10.5 million investment is a big win for Monroe County and for rural Alabama,” said Governor Ivey. “These 50 new, quality jobs will bring meaningful opportunities to local families and strengthen the region’s economic growth. Bad Boy chose the right place—Alabama’s workforce is ready to get to work and get the job done.”
Site preparation and facility modifications are already underway, according to Mike Colquett, Executive Director of the Monroeville/Monroe County Economic Development Authority.
“Monroeville is truly excited about Bad Boy’s decision to locate here and begin production in the very near future,” Colquett said. “Bad Boy is a perfect fit for our community, and we consider Monroeville the perfect fit for their continued growth.”
The new plant will assemble multiple tractor models and is expected to produce approximately 9,000 units per year, supporting the company’s expansion into broader agricultural and land-management markets.
Ellen McNair, Secretary of the Alabama Department of Commerce, said the company’s decision reinforces the strengths of Alabama’s rural communities.
“This is a growth-minded company that sees a bright future in Monroeville, Monroe County, and the surrounding region,” McNair said. “Bad Boy builds innovative products, and Alabama’s skilled workforce is the right choice to help them meet their goals.”
Founded in 2002, Bad Boy Mowers gained national recognition as the first brand to offer zero-turn mowers to rural landowners at an attainable price. Over the past two decades, the company has expanded into tractors, handheld tools, and UTVs, becoming a major supplier of outdoor power equipment.
Bad Boy was recently named Tractor Supply Co.’s Top Vendor of 2025, recognized for delivering customer value and providing creative supply chain solutions that enhanced inventory and product availability across stores nationwide.
Brenda Tuck, Rural Development Manager for the Alabama Department of Commerce, emphasized that this project reflects the strength and potential of Alabama’s rural communities.
“Rural Alabama offers a highly skilled workforce and exceptional community support,” Tuck said. “Bad Boy’s decision to invest in Monroeville is another example of the success companies find here, and we look forward to seeing this partnership grow.”
