CONCORD, North Carolina – September 19, 2025 – Red Bull, in partnership with Ball Corporation and Austrian beverage company Rauch Fruchtsäfte, has officially broken ground on a $1.7 billion manufacturing and distribution facility in Concord, North Carolina. Following a four-year delay, the project is now underway and marks a significant investment in the U.S. beverage industry.
The 2.36 million-square-foot facility will serve as a major hub for Red Bull production and packaging, with the capacity to fill up to 3 billion cans annually. Operations are scheduled to begin in 2028, with full production capacity expected by 2031. Once operational, the plant is projected to create 700 new jobs and strengthen Red Bull’s distribution capabilities across the U.S.
Supporting U.S. Market Growth
This facility is Red Bull’s second U.S. manufacturing site, complementing the company’s first plant in Glendale, Arizona, which opened in 2021. While the new Concord location is primarily focused on meeting domestic demand, the facility will also have the capability to serve international markets if required.
“Red Bull is committed to investing in the U.S. market and ensuring our supply chain keeps pace with growing demand,” said a company spokesperson. “This new facility allows us to expand capacity, create jobs, and strengthen our ability to serve consumers efficiently.”
Responding to Industry Trends
The launch of the Concord facility comes at a time of rapid growth in the global energy drink market, which is projected to reach $125 billion by 2030. Increased competition from established beverage companies and new market entrants is driving innovation and expansion across the sector.
Additionally, shifts in trade policy—such as the recent 50% tariff on aluminum imports—have created added momentum for beverage companies to expand domestic manufacturing and packaging capabilities.
Long-Term Investment in North Carolina
Originally announced in 2021, construction on the Concord site officially began on September 9, 2025. The project represents one of the largest food and beverage manufacturing investments in North Carolina and underscores the state’s growing role as a hub for advanced manufacturing, logistics, and distribution.
By bringing together Red Bull, Ball Corp., and Rauch Fruchtsäfte, the facility highlights the importance of public-private collaboration in strengthening U.S. supply chains, supporting regional economies, and positioning global companies to compete in a fast-changing marketplace.
About Red Bull
Founded in the 1980s, Red Bull pioneered the global energy drink category and today is one of the most recognized beverage brands in the world. The company sells more than 12 billion cans annually across 170+ countries and continues to expand production capacity to meet rising consumer demand.
