Automotive performance track to be launched under iconic Champion® auto parts brand through new sponsorship agreement
Southfield, MI — Federal-Mogul Motorparts, a division of Federal-Mogul Holdings Corporation and M1 Concourse, Michigan’s highly anticipated automotive enthusiast destination, announced they have forged a robust partnership that has resulted in Champion® becoming the official sponsor of a new, state-of-the-art, 1.5 mile automotive performance track in Pontiac, Mich.
M1 Concourse is a $40 million-plus development being built on an 87-acre former General Motors plant site in Pontiac, Mich. The development will include a private community of more than 250 private garages, a 1.5-mile performance track and a public experiential restaurant and retail destination. The new performance track will be utilized for a variety of purposes. Most notably, it will available to the automotive industry for testing, training and marketing events. M1 Concourse will also offer a multitude of events open to the public, including driving schools, open track days, autocross and more. Owners of the Private Garages at M1 Concourse will have track access through the M1 Motorsports Club.
For more than 100 years, Champion has been one of the most trusted and recognizable aftermarket brands in the world. The iconic red-and-black bowtie logo is a familiar symbol of authenticity and quality for racing fans and millions of other auto enthusiasts and consumers. Champion is one of more than 20 brands offered by Federal-Mogul Motorparts, which provides parts and components for virtually every vehicle, both modern and vintage.
The Champion brand has a storied legacy of success in motorsports. Champion spark plugs have powered numerous NASCAR champions and amassed more than 400 wins in Formula 1 racing.
“Champion is a race-bred brand that has earned its place on tracks all over the world,” said Laura Soave, chief marketing and communications officer, Federal-Mogul Motorparts. “Iconic tracks such as Indianapolis, Talladega, Daytona, Nurburgring, Suzuka, Monaco and more have all served as proving grounds for the Champion brand. Those tracks, along with countless other venues, have tested our innovations and validated our products. We feel that M1 Concourse, and its dedication to automotive enthusiasts, is a perfect fit for Champion.”
“We are thrilled to welcome Federal-Mogul Motorparts as a partner in our efforts to bring excitement to the automotive enthusiast community here in southeast Michigan,” said Brad Oleshansky, founder and CEO, M1 Concourse. “Racers and car fanatics the world over know Champion products very well, and the brand is synonymous with high performance and winning. We look forward to a long, successful relationship with Federal-Mogul Motorparts.”
For more information about M1 Concourse, please visit www.m1concourse.com.
Federal-Mogul Holdings Corporation (NASDAQ: FDML) is a leading global supplier of products and services to the world’s manufacturers and servicers of vehicles and equipment in the automotive, light, medium and heavy-duty commercial, marine, rail, aerospace, power generation and industrial markets. The company’s products and services enable improved fuel economy, reduced emissions and enhanced vehicle safety.
Federal-Mogul operates two independent business divisions, each with a chief executive officer reporting to Federal-Mogul’s Board of Directors.
Federal-Mogul Motorparts sells and distributes a broad portfolio of products through more than 20 of the world’s most recognized brands in the global vehicle aftermarket, while also serving original equipment vehicle manufacturers with products including braking, chassis, wipers and other vehicle components. The company’s aftermarket brands include ANCO® wiper blades; Champion® spark plugs, wipers and filters; AE®, Fel-Pro®, FP Diesel®, Goetze®, Glyco®, Nüral®, Payen® and Sealed Power® engine products; MOOG® steering and suspension parts; and Ferodo®, Jurid® and Wagner® brake products.
Federal-Mogul Powertrain designs and manufactures original equipment powertrain components and systems protection products for automotive, heavy-duty, industrial and transport applications.
Federal-Mogul was founded in Detroit in 1899 and maintains its worldwide headquarters in Southfield, Michigan. The company employs nearly 50,000 in 34 countries. For more information, please visit www.FMMotorparts.com.