The Economic Development Corporation of Weslaco (EDCW) announces the departure of long-serving board member Juan J. “J.J.” Serrano, who has concluded two consecutive three-year terms after being appointed by the City of Weslaco Commission in 2019. Serrano’s tenure has been marked by significant contributions to the city’s economic growth and industrial development.
Serrano brought extensive knowledge and expertise to the industrial sector, specifically in distribution and logistics. His professional role as the supervisor of operations at the HEB Weslaco Retail Distribution Support Center provided him with a unique perspective that greatly benefited EDCW’s mission.
“Mr. Serrano’s leadership and vision have been a cornerstone of the EDCW’s success over the past six years,” said Steven M. Valdez, EDCW Executive Director. “His unwavering commitment to industrial development and his strategic insights have elevated Weslaco’s profile as a hub for logistics and distribution. His contributions will leave a lasting impact on our community.”
During his service, Serrano was instrumental in approving 113 incentives that facilitated the creation of 1,663 jobs and attracted $123,187,450 in capital investments to Weslaco. Furthermore, he played a key role in the EDCW’s acquisition of 147 acres to develop Weslaco’s second industrial park, a project that underscores his forward-thinking approach and dedication to creating opportunities for future economic growth. Serrano also played a critical role in incentive negotiations with Glazer’s Beer & Beverage, the largest tenant at the second industrial park, ensuring that the project aligned with the City’s long-term economic vision.
Additionally, Serrano spearheaded the Triple Freeport Exemption initiative, a significant policy achievement that provides substantial tax benefits for businesses, enhancing Weslaco’s appeal as a business-friendly destination.
“It has been an honor to serve alongside J.J. on the EDCW board,” said EDCW Board President Sandra Charlton. “His passion for economic development and his steadfast advocacy for industrial businesses have been truly inspiring. We are deeply grateful for his years of service and the positive changes he has advocated for our city.”
Under Serrano’s leadership, the EDCW has continued to build on its mission to foster a strong business environment and attract investment to Weslaco. Known for being business-minded, sensible, and always having the best interest of the City and business owners at heart, Serrano’s collaborative efforts with city officials, business leaders, and community stakeholders have been pivotal in advancing the City’s economic development plan.
“Mr. Serrano’s tenure with the Economic Development Corporation of Weslaco exemplifies what it means to serve with dedication and vision,” said Mayor Adrian Gonzalez. “His contributions as a board member have strengthened our local economy and set the stage for continued growth and prosperity. On behalf of the City of Weslaco, I extend our heartfelt gratitude for his outstanding service. His vision and commitment to economic development have left a lasting impact on Weslaco’s business community”
About the Economic Development Corporation of Weslaco
The Economic Development Corporation of Weslaco is committed to fostering a vibrant and sustainable local economy by attracting new businesses, supporting existing businesses, and promoting job creation. Through its strategic initiatives, the EDC has helped transform Weslaco into a dynamic community that welcomes growth and innovation.
For more information, please contact:
Steven M. Valdez
Executive Director
956-969-0838
EDCW office
275 S. Kansas Ave. Suite A,
Weslaco, TX 78596
