A $10.85 Million Investment and 93 New Jobs
CONWAY, S.C. — December 4, 2025 — Ocean Craft Marine, operating in the U.S. as Asis Boats USA, announced plans to establish its new U.S. boat manufacturing headquarters in Horry County, South Carolina. The company will invest $10.85 million and create 93 full-time jobs at a new facility located within Bucksport Marine Park in Conway.
The advanced marine manufacturing plant will produce rigid inflatable boats (RIBs) and specialized maritime vessels used by navies, defense agencies, rescue services, and government entities around the world. Ocean Craft Marine currently manufactures from its flagship facility in Dubai and will now anchor its U.S. operations in Horry County to support growing American and global demand.
Global Leader in High-Performance Maritime Craft Expands U.S. Footprint
With more than two decades of global experience, Asis Boats is recognized internationally for its expertise in designing and manufacturing:
- Advanced rigid inflatable boats
- Amphibious platforms
- Aluminum military vessels
- Mission-specific professional craft
Each vessel is engineered for durability, precision, and performance—designed to enhance safety, protect coastlines, support defense operations, and empower crews who serve on the water.
The new Conway, S.C. manufacturing headquarters will strengthen America’s inland maritime production capacity and reinforce South Carolina’s position as a leader in advanced manufacturing.
Project Location and Hiring Timeline
- Ocean Craft Marine will operate from Bucksport Marine Park off Highway 701.
- Recruitment for the 93 new full-time positions will begin in 2026, with hiring coordinated in partnership with SC Works.
Leadership & Partner Statements
Roy Nouhra, President, Asis Boats and Ocean Craft Marine
“We are honored to bring our craft, our technology, and our purpose to Horry County. This investment is not only about building boats—it is about building a family, a community, and a future. As the U.S. strengthens its inland defense manufacturing capabilities, we are proud to play a role in that mission. We look forward to growing roots here and building vessels that will serve and protect around the world.”
South Carolina Governor Henry McMaster
“Ocean Craft Marine’s decision reinforces South Carolina’s global reputation as an ideal location for manufacturing companies. We welcome the opportunities this project will bring to Horry County and look forward to supporting their long-term success.”
Secretary of Commerce Harry M. Lightsey III
“South Carolina continues to attract world-class companies thanks to our skilled workforce and advanced manufacturing capabilities. Ocean Craft Marine’s $10.8 million investment and 93 new jobs represent a major win for Horry County and our entire state.”
Horry County Council Chairman Johnny Gardner
“Bringing Ocean Craft Marine to our community is a major win. These are high-quality jobs in advanced manufacturing that align perfectly with local training programs like the Horry-Georgetown Technical College boat-building program. We are proud the company chose to invest in Horry County.”
MBREDC Chairman Gregg Smith
“A more than $10 million investment and 93 full-time jobs is a strong vote of confidence in our county’s workforce and economic potential. This new manufacturer is bringing innovation, opportunity, and long-term growth to our region.”
About the Myrtle Beach Regional Economic Development Corporation (MBREDC)
The MBREDC is a public–private partnership dedicated to advancing economic growth in Horry County. The organization works closely with new and existing industries, site selectors, and economic development partners to attract and retain high-quality jobs. Since 2012, MBREDC has announced more than 2,700 new jobs across advanced manufacturing, aerospace, technology, distribution, and professional services. Learn more at www.mbredc.org.
Media Contact:
Sandy Davis
President & CEO, Myrtle Beach Regional Economic Development Corporation
(843) 347-4604 | sdavis@mbredc.org
