Wisconsin’s business climate is characterized by a combination of supportive policies, a skilled workforce, strategic location, and a high quality of life.
These factors create a fertile ground for businesses to grow, innovate, and succeed.
Wisconsin is widely recognized for its supportive policies, robust infrastructure, and talented workforce, creating an environment conducive to growth, innovation, and long-term success. The state’s strategic initiatives and favorable economic conditions make it an attractive destination for businesses across various industries. In 2024, Wisconsin has already seen significant business expansions and job announcements across various sectors.
Major Tech Investments
Microsoft recently announced a significant investment of $3.3 billion to be completed by the end of 2026. This investment aims to expand its national cloud and artificial intelligence (AI) infrastructure through the creation of a cutting-edge datacenter campus in Mount Pleasant, Wisconsin. This ambitious project is set to generate 2,000 union construction jobs by the end of this year and provide long-term employment opportunities in the coming years. Additionally, Microsoft is forging a long-term partnership aimed at bolstering Wisconsin’s global leadership in AI and advanced manufacturing.
Comprehensive Investment in AI and Economic Growth
Microsoft broke ground in September on a $1 billion expansion of its data center in Wisconsin, with completion and operational status expected by 2026. In December, the tech giant acquired 1,048 additional acres nearby as part of a long-term plan to invest billions of dollars in the area over the next decade. The Mount Pleasant location leverages a skilled technology workforce and a prime site within the Great Lakes Megaregion, encompassing the Milwaukee-Chicago metro area with a combined population of 10 million.
The site was originally intended for Foxconn Technology Group, which significantly scaled back its investment plans.
Alongside the datacenter investment, Microsoft will launch a comprehensive investment package to establish Southeast Wisconsin as a hub for AI-driven economic activity, innovation, and job creation. This initiative includes the development of an AI co-innovation lab and an AI skilling program designed to equip over 100,000 Wisconsin residents with essential AI skills.
In collaboration with Titletown Tech and the Green Bay Packers, Microsoft will establish a manufacturing-focused AI Co-Innovation Lab at the University of Wisconsin-Milwaukee. This pioneering lab, the first of its kind in the U.S., will connect Wisconsin manufacturers, entrepreneurs, and established companies with Microsoft’s AI experts and developers. The goal is to design and prototype AI and cloud solutions to enhance productivity and business growth. The lab will join six other Microsoft facilities worldwide, providing guidance to at least 60 manufacturers annually on implementing AI technologies.
Community and Environmental Commitment
In addition to the data center project, Microsoft is committed to supporting local watershed restoration and STEM education initiatives. These efforts further deepen Microsoft’s commitment to Wisconsin, complementing its partnership with the Green Bay Packers in the TitletownTech early-stage investment firm.
This multifaceted investment strategy underscores Microsoft’s dedication to fostering technological innovation, economic growth, and community development in Wisconsin. With these initiatives, the state is poised to become a leading center for AI and advanced manufacturing, driving significant advancements in technology and job creation.
Other Notable Expansions
Nestlé Purina PetCare Company, which feeds millions of dogs and cats annually, announced a $195 million expansion of its production facility in Jefferson. This expansion is expected to create 100 additional jobs in the community, which has been home to Purina since 1910. The Wisconsin Economic Development Corporation (WEDC) is supporting this project with up to $1.7 million in performance-based business development tax credits over five years, contingent on job creation and capital investment.
In April, WEDC awarded up to $15.5 million in performance-based tax credits to assist Kikkoman Foods Inc. with its expansion plans in Wisconsin. The company will invest at least $800 million to expand its brewing plant in Walworth and build a new facility in Jefferson, creating 83 high-paying jobs over the next 12 years. Kikkoman has been integral to the Wisconsin economy since 1973, when it opened its highest-producing soy sauce facility in the world in Walworth. This plant marked one of the first U.S. production facilities by a Japanese company.
Other notable expansion projects in Wisconsin include companies like Circle K, Kwik Trip, A.Y. McDonald Manufacturing Co., and Uline. These companies have also made significant investments and while creating numerous job opportunities across various sectors.
Circle K’s plan to open 60 new stores in Wisconsin underscores the state’s appeal for global expansion, with a focus on North America. This initiative not only enhances convenience for consumers but also generates around 1,200 jobs, contributing to local employment growth.
Kwik Trip’s substantial investment of over $151 million demonstrates its confidence in Wisconsin’s business environment. By expanding operations and creating over 500 jobs by 2027, Kwik Trip continues to play a pivotal role in the state’s economic development trajectory.
A.Y. McDonald Manufacturing Co.’s investment in a new brass foundry in Dickeyville, along with the expansion of an existing facility in Kieler, promises significant economic benefits for Grant County. These projects not only bolster the manufacturing sector but also provide ample employment opportunities for local residents.
Uline’s expansion in Kenosha County, highlighted by the construction of a massive distribution center, showcases the company’s commitment to growth and community investment. With the addition of over 200 jobs, this development strengthens the local economy and reinforces Wisconsin’s appeal as a business-friendly state.
Overall, these expansions underscore Wisconsin’s proactive approach to fostering economic growth through strategic investments and collaboration with local businesses. By capitalizing on its strengths and fostering an environment conducive to business expansion, Wisconsin continues to position itself as a premier destination for companies seeking opportunities for growth and innovation.
Wisconsin Certified Sites Program
The Wisconsin Certified Sites Program, managed by the WEDC, is a key initiative designed to accelerate economic development throughout the state. This program eliminates many of the uncertainties and delays that typically accompany site selection, making Wisconsin a highly attractive destination for businesses seeking to expand or relocate.
Currently, Wisconsin boasts 15 available Certified Sites, with a total of 23 sites having been certified since the program’s inception. To date, 46 development projects are either underway or completed on these sites, collectively expected to create over 3,445 jobs and generate more than $581 million in capital investment.
Conclusion
These expansions along with the state’s programs and incentives reveal Wisconsin’s ongoing efforts to support economic development and job creation through strategic investments and partnerships with local businesses. As the state continues to invest in its economic development, Wisconsin is poised to remain a premier destination for businesses looking to thrive in a competitive global marketplace.
